
The startup INTAJ Digital announced the launch of the first Algerian multi-service application “1TIK”, a new generation social media platform designed entirely in Algeria to provide a safe digital space rooted in the local culture.
The application combines content creation, digital communities, entertainment, and utilitarian services in one smart digital system, and “1TIK” relies on artificial intelligence techniques and interactive gameplay to transform user interaction into real value for creators and the local economy.
The name “1TIK” is not random, it is a common Algerian expression that appeared decades ago and means in the colloquial language of Algerian youth that everything is fine. The platform is the result of the effort of an emerging Algerian company specialized in producing digital content, and reflects the great capabilities that Algeria possesses in the field of information and communications technology.
Youssef Tawileb, founder and general manager of the company, said: “I extend my sincere thanks to the fifty collaborators who contributed with commitment, talent and passion to making 1TIK a reality. This application is the result of wonderful teamwork led by Algerian competencies and a shared vision. 1TIK is the first platform thought up by Algerians for the benefit of Algerians, and represents a source of great pride for all of us.”
The app relies on artificial intelligence to provide personalized content recommendations and facilitate communication between users, creators, and brands. It also includes a “TIK” points system that rewards every interaction on the platform, where users can use these points in the integrated digital market to obtain exclusive products, services and benefits.
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