Karim Matmour launches a clothing brand linked to the Algerian identity

Former Algerian international, Karim Matmour, announced the launch of his own brand in the field of ready-to-wear clothing under the name Vinnik, a project that he says carries an economic and symbolic dimension at the same time.

In this context, Matmour explained, in a statement to the TSA Algérie website, that the idea for the brand was born from his desire to invest in Algeria after the end of his football career, noting that the project aims to provide a local product with high quality standards, capable of competing with foreign brands in the national market.

On the other hand, the former national team player confirmed that the choice of the name “Fennec” was not arbitrary, but rather reflects its connection to the Algerian identity, given that “Fennec” is a national symbol that encapsulates the spirit of steadfastness and excellence, which are the same values ​​that he seeks to embody through his new brand.

In the same context, Karim Matmour revealed that all stages of clothing manufacturing take place in Algeria, from design to production, which, according to him, will contribute to creating jobs and supporting local industrial fabric, especially in a sector that suffers from strong competition from imported products.

In addition, Matmour pointed out that the “Finique” brand primarily targets the youth segment, through modern designs inspired by sports culture and daily lifestyle, while ensuring reasonable prices commensurate with the purchasing power of the Algerian citizen.

On the other hand, the speaker considered that entering the business world does not mean moving away from football, stressing that his experience as a professional player in Europe helped him understand market requirements and professional discipline, which are essential elements for the success of any investment project.

In conclusion, Karim Matmour expressed his hope that his brand would constitute a successful example of sports-economic projects in Algeria, calling on former and current players to think about investing within the country, instead of being satisfied with traditional paths after retirement.

@ Alaa my life